A line of Chilean wines from the winery Marques de Berol SL.

Objective: to create a new line of special collection labels for four grape varieties - Carmenere Wine, Merlot, Semi Sweet Red Wine & Sauvignon Blanc. An important element of the label is the QR Code, with the help of which the end consumer can easily and quickly get all the information about a particular wine and the winery where it was made.

Idea: considering the assigned mission, it was decided to make a design “at the turn of the century” and join the traditions of Chile and digitalization of the present time. The stained-glass windows that local people have long since put in their homes, on the doors leading to the backyard were used as a basis. Thus, with the help of pencils, a simple sheet of paper and thoughts of a quiet courtyard in an ordinary Chilean family, “wine stained-glass windows” were created, which are a kind of connecting bridge between old traditions and current realities, between the creators of amazing wine at the Marques de Berol SL winery and the person, who holds this bottle of wine in his/her hands. And it doesn't matter what country and what language he/she speaks – he/she will feel like in the backyard of an ordinary Chilean house.

Result: in collaboration with Marques de Berol SL. you get inner satisfaction from work, since absolute mutual understanding is the key to success!